Title
Presentation: Tourism Campaign Kickoff
Body
Issue/Request:
Presentation of the Tourism Campaign Kickoff
Key Issues:
-Presentation of the Tourism Marketing Campaign
-Campaign presentation will include creative content for print, digital, billboards and radio
-Presentation will also include name and logo rebrand for the Lee's Summit Visitors Bureau
*note: the "Initial Results" slide in the attached presentation will be updated before the 1-13-26 Council meeting.
Background:
The Lee's Summit Visitors Bureau began work with Trozzolo Communications Group in March 2025 to develop a Three-Year Marketing Plan. Once the plan was completed in June 2025, we began work on building the creative assets for the campaign which included a name and logo rebrand for the Lee's Summit Visitors Bureau. The name, logo and creative have been vetted through key community partners and the Lee's Summit Visitors Bureau Board. This will be the first official marketing campaign for the Lee's Summit Visitors Bureau and will cover Fall/Winter 2025 and early 2026.
Presenters
Tami Jennings, Trozzolo Communications Group
Graham Shafer, Trozzolo Communications Group
Libby Musser, Trozzolo Communications Group
Cori Day, Executive Director